For 20 years, TAG Heuer’s LINK, born S/el (Sport/elegance) in 1987, has been the Swiss watch making world’s superlative sports and elegance timepiece, and the emblematic icon of success achieved through mental strength and a sporty attitude to life. On the wrist of the world’s number one golfer, Tiger Woods or a F1 racing legend such as Ayrton Senna, a Hollywood star like Matt Damon (The Bourne Supremacy), or a high-powered CEO, the LINK has become a universally recognized status symbol, with an emblematic design and precision-driven architecture unlike that of any other sports watch ever made.
The LINK bracelet, with its unique and recognizable signature S-shaped links, is a worldwide reference for its flexibility, wearer comfort, timeless aesthetics and peerless ergonomics.
First created in 1987 and called S/el for “Sports and Elegance,” the benchmark design was endorsed in 1988 by Ayrton Senna, who wore it to three F1 World Championships. In 1999, the S/el was boldly redesigned and relaunched worldwide as the LINK, with sports celebrity endorsements from great champions like Leonardo, Boris Becker, Marion Jones, Colin Jackson, or Monica Seles, to name but a few…
In 2003, to honor golfing legend Tiger Woods, the series’ new global ambassador, a prestigious new edition was launched with the legendary 1/10th of a second Link Caliber 36 mechanical chronograph as its flagship timepiece. The bracelet design was streamlined and the case, now cut from a solid steel block, was large-faced for optimum readability, but thinner and rimmed with a slender fixed bezel. While capitalizing on the inimitable strengths of its two predecessors, the luxury edition reflected more contemporary tastes for cleaner, bolder lines and economy of form.
Today, the addition of new sports Chronographs and lady size timepieces and endorsed by dynamic personalities like golfing great Tiger Woods and superstar actress and elegance icon Uma Thurman have consolidated the series’ position as the world’s leading “elegant sports watch”, i.e. a sophisticated yet casual timepiece, utterly elegant in an executive board room, as well as cool and comfortable on golf course.
For racing-lore enthusiasts and luxury watch collectors, the all-new Tag Heuer LINK Calibre 16 Automatic Chronograph Tachymetre for men is a must-have. Loaded with high-end refinement and all the iconic LINK features, it is especially noteworthy for the sporty tachometer scale on its fixed bezel. A new classic, available with black, silver, anthracite or blue dial, this elegant new member of the LINK family is sure to become very soon a coveted collectible.
Superlative new features for 2007 include a curved, scratch-resistant sapphire crystal with anti-reflective double-sided treatment on the glass for optimum readability; and a solid-steel folding clasp with folding buckle.